Challenge:
Fort Dental Kids Dentistry and Orthodontics had been struggling with visibility in online searches. Their original website, built on GoDaddy, was underperforming, especially as competition in the area increased. One of the practice owners grew concerned, as their dental office was failing to rank high in local searches. Despite years of organic social media efforts and paid ads, their strategy was no longer cutting it.
Solution:
To address these concerns and boost their online visibility, we took a comprehensive approach that included the following:
- Website Rebuild:
We rebuilt their website on WordPress, ensuring it was optimized for search engines from the ground up. This allowed for greater flexibility, better user experience, and the integration of SEO best practices that were difficult to achieve on the previous platform. - SEO Enhancements:
Our team conducted a thorough SEO audit and added essential content that targeted local search terms relevant to pediatric dentistry and orthodontics. This included on-page SEO improvements, optimized metadata, and improved website structure. - Blog Strategy:
To keep the website fresh and relevant, we began producing regular blog posts on topics that addressed common concerns and questions from parents about children’s dental health. This not only improved their SEO but also helped position Fort Dental as a trusted resource in their field. - Ongoing Social Media and Paid Ads:
We maintained and refined their organic social media strategy and continued to run targeted paid ads to support overall brand awareness and attract new patients.
Results:
After the website rebuild and the implementation of our SEO strategy, Fort Dental quickly climbed in search rankings. They now consistently rank in the top 3 for children’s dental services in their city. The blog content has further enhanced their SEO, helping them maintain visibility despite growing competition.
Conclusion:
The partnership with Fort Dental Kids Dentistry and Orthodontics showcases the importance of an optimized website and ongoing content strategy. By shifting to WordPress, enhancing SEO, and maintaining relevant blog content, Fort Dental has seen a marked improvement in search rankings and continues to attract new patients in a competitive market.
