We are Front ROI
Giving you the personalized tools to simplify your business and help you grow while being upfront and transparent.
Marketing your business doesn’t have to be overwhelming. We provide the tools, platform, and expertise to help you attract more customers, increase visibility, and scale with confidence. Our full suite of marketing solutions ensures you have everything you need to succeed—without the stress.
Let’s craft a custom strategy tailored to your goals and give you the resources to bring your vision to life. With a team of passionate creatives, we turn ideas into action and stories into compelling, results-driven campaigns.
Meet The Team
Chief Integrity officer
Bretta Provost
Bretta Provost has gone from a successful engineer to a thriving entrepreneur. Starting in 1998 with a degree in Civil Environmental Engineering from the University of Colorado at Boulder, her career began working for firms in the Denver area. During a troubling economic time, Bretta began to explore other options. She dove into entrepreneurship with an engineering consulting firm and built a booming online wellness business.
Then Bretta packed up and moved to Coeur d’Alene, Idaho, to get married, start a family, and help run a boutique hotel, in no particular order.
She became fascinated with online marketing, branding, business development through her businesses. Bretta started doing regular live videos (over 300, to be not exact). Those live videos caught the attention of the Mrs. Idaho America coordinators. She decided to compete in 2017 and again in 2021. Bretta loves the heart-pounding, exhilarating stage experience of the competition and the lifetime bonds of the pageant sisterhood.
But just in case Bretta felt like she had too much free time, she leaped into business again when opening Front ROI Marketing five years ago. She now helps others share their unique story and industry in the digital world.
CEO of brand experience
Mallory Shields
Mallory began her career in customer service roles ranging from working at a ski resort to managing a restaurant. After leaving the food service industry, Mallory was looking for a new challenge that utilized skills from her degree as well as let her explore her creative side. Her previous role was in an HOA community where she made connections with her residents that drove her to want to produce better content/events for them. One thing that has remained consistent across her various roles has been her can-do attitude and that nothing can beat being flexible and adaptable.
She relocated to the Coeur d'Alene area after testing out the big city life for over a decade. She found herself missing the small-town way of life she had growing up. When not catching up on all things social media, she can be found with her husband (and 3 German Shepherd's) at the lake, exploring local antique stores for her next refurbishment project, or curled up on the couch reading a good book.
DIGITAL CONTENT SPECIALIST
Hope Fryling
Hope recently joined the marketing world following her graduation from the University of Idaho in 2023. Before finishing college, she decided to change her major, switch colleges, and move with her family to North Idaho in 2021. Her first job after college was in-house marketing for a heavy-equipment dealership, where she gained valuable skills such as content creation and collaboration. Prior to beginning her marketing career, Hope worked in various industries, including food service, retail, and even the post office. Her attitude of perseverance and adaptability has been a great asset throughout the changes in her schooling, career, and life. For most of her life, she's had an interest in all things creative, from writing and drawing to photography and design, which has fueled her eagerness to learn and grow.
In 2024, Hope married her college sweetheart, and they began their life together. She loves exploring the different areas of North Idaho, amazed by the breathtaking scenery and the beauty it has to offer. When she's not immersed in marketing, you can probably find her reading, watching the sunset, crafting, or collecting vinyl and books!
engagement & content specialist
Brynne Porter
Brynne recently graduated from BYU–Idaho with a bachelor’s degree in Graphic Design, emphasizing Branding and Identity. During her time there, she worked as a campus designer, collaborating with university departments and student organizations to create designs that informed, inspired, and united the campus community. This experience strengthened her ability to merge strategy with creativity, turning big-picture goals into visuals that connect with people. She’s especially passionate about branding and pattern design.
Her portfolio reflects her love for variety and storytelling, ranging from published magazine layouts to personal wedding invitation designs. Brynne brings an eye for detail and a heart for authenticity to every project, designing not just how they look, but how they feel to the people who experience them.
When Brynne isn’t designing, you’ll find her spending time with loved ones, exploring creative side projects, and finding new hobbies! For her, creativity isn’t just a career, it’s a lens for seeing the world and a way of connecting with it.
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