We are Front ROI

Giving Local Businesses the Tools to Simplify, Scale, and Grow

At Front ROI, we believe marketing shouldn’t be overwhelming. Too many small business owners in Kootenai County — from Coeur d’Alene to Post Falls, Hayden, Rathdrum, and Spokane Valley — are buried under disconnected platforms, manual follow-up, and inconsistent results.

We solve that problem with one unified system that simplifies your processes, strengthens your brand, and helps you grow with confidence.

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Front ROI Mission

Our mission is to be upfront, transparent, and practical while equipping businesses with systems that actually work. We’re not just another software provider — we’re your local partner in growth. By combining powerful tools with a personal, community-first approach, we give business owners clarity, efficiency, and measurable results.

Serving Our Local Community

Front ROI is proud to serve the North Idaho and Spokane Valley region. As a locally based team, we understand what it means to operate a small business here — the seasonality, the competition, and the importance of word-of-mouth in tight-knit communities.

We’ve worked with service providers, healthcare clinics, contractors, and retail shops who all share the same goal: attracting more customers and managing them effectively. Our job is to help them do just that, so they can spend less time worrying about tech and more time serving the community they love.

By supporting businesses across CDA, Post Falls, Hayden, Rathdrum, and Spokane Valley, we’re strengthening the local economy one business at a time.

What Front ROI Offers

SMS Messaging

Customers expect fast, convenient communication. With Front ROI, local businesses use two-way texting to confirm appointments, answer questions, and follow up after estimates. Bulk campaigns keep your promotions front and center, while the missed-call text-back feature ensures you never lose a customer because you couldn’t pick up the phone. Contractors in Post Falls and healthcare offices in CDA rely on SMS to stay connected and book more jobs.

Calendars & Booking

Scheduling is one of the biggest time-wasters for small businesses. Our calendar system lets clients book themselves online from your website, Google, or email campaigns.

Real-time syncing, auto-confirmations, and reminders drastically reduce no-shows. Round-robin scheduling makes it easy for busy teams in Hayden and Rathdrum to share the workload fairly.

Automated Workflows

Manual follow-up drains time and causes opportunities to slip away. With Front ROI’s visual automation builder, you can create systems that send reminders, nurture leads, request reviews, and notify your team — all without lifting a finger. A contractor in Spokane Valley can automatically send a follow-up after an estimate, while a retail shop in CDA can use workflows to thank customers and offer loyalty discounts.

Sales Pipelines

Leads and projects shouldn’t fall through the cracks. Our visual pipelines help you track every opportunity from first contact to final invoice. Customize stages for sales, onboarding, or internal projects. Businesses in CDA and Post Falls use pipelines to stay organized, forecast revenue, and keep teams aligned.

Reputation Management

Your reputation is your most valuable asset in a small community. Front ROI makes it easy to request reviews via text or email, track online mentions, and respond quickly.

A contractor in Hayden can automatically send review requests after project completion, while a dental clinic in CDA can monitor Google and Facebook feedback in one place. Over time, this builds a 5-star brand presence that sets you apart.

Social Media Planner

Consistency wins on social media — but managing multiple platforms is exhausting. Our planner allows you to schedule, preview, and publish across Facebook, Instagram, and LinkedIn from a single dashboard. Businesses in Post Falls and Rathdrum use it to plan weeks of content in advance, freeing up time while keeping their brand visible and engaging.

Forms & Surveys

Collect the information you need without messy spreadsheets or disconnected tools. Use drag-and-drop forms to capture job requests, applications, or feedback.

Conditional logic tailors the experience for each customer, while auto-tags and triggers feed submissions directly into your CRM. For example, a spa in CDA might use forms for intake paperwork, while a contractor in Spokane Valley uses surveys to qualify leads before scheduling an estimate.

Contracts, Invoices & Documents

Paperwork doesn’t have to slow you down. Send professional contracts, capture e-signatures, generate invoices, and collect payments all inside Front ROI. Integrations with tools like Stripe and QuickBooks make bookkeeping seamless. Local businesses in Hayden and CDA love this because it eliminates unnecessary tools, reduces delays, and improves cash flow.

Meet The Team

Chief Integrity officer

Bretta Provost

Bretta Provost has gone from a successful engineer to a thriving entrepreneur. Starting in 1998 with a degree in Civil Environmental Engineering from the University of Colorado at Boulder, her career began working for firms in the Denver area. During a troubling economic time, Bretta began to explore other options. She dove into entrepreneurship with an engineering consulting firm and built a booming online wellness business.

Then Bretta packed up and moved to Coeur d’Alene, Idaho, to get married, start a family, and help run a boutique hotel, in no particular order.

She became fascinated with online marketing, branding, business development through her businesses. Bretta started doing regular live videos (over 300, to be not exact). Those live videos caught the attention of the Mrs. Idaho America coordinators. She decided to compete in 2017 and again in 2021. Bretta loves the heart-pounding, exhilarating stage experience of the competition and the lifetime bonds of the pageant sisterhood.

But just in case Bretta felt like she had too much free time, she leaped into business again when opening Front ROI Marketing five years ago. She now helps others share their unique story and industry in the digital world.

CEO of brand experience

Mallory Shields

Mallory began her career in customer service roles ranging from working at a ski resort to managing a restaurant. After leaving the food service industry, Mallory was looking for a new challenge that utilized skills from her degree as well as let her explore her creative side. Her previous role was in an HOA community where she made connections with her residents that drove her to want to produce better content/events for them. One thing that has remained consistent across her various roles has been her can-do attitude and that nothing can beat being flexible and adaptable.

She relocated to the Coeur d'Alene area after testing out the big city life for over a decade. She found herself missing the small-town way of life she had growing up. When not catching up on all things social media, she can be found with her husband (and 3 German Shepherd's) at the lake, exploring local antique stores for her next refurbishment project, or curled up on the couch reading a good book.

DIGITAL CONTENT SPECIALIST

Hope Fryling

Hope recently joined the marketing world following her graduation from the University of Idaho in 2023. Before finishing college, she decided to change her major, switch colleges, and move with her family to North Idaho in 2021. Her first job after college was in-house marketing for a heavy-equipment dealership, where she gained valuable skills such as content creation and collaboration. Prior to beginning her marketing career, Hope worked in various industries, including food service, retail, and even the post office. Her attitude of perseverance and adaptability has been a great asset throughout the changes in her schooling, career, and life. For most of her life, she's had an interest in all things creative, from writing and drawing to photography and design, which has fueled her eagerness to learn and grow.

In 2024, Hope married her college sweetheart, and they began their life together. She loves exploring the different areas of North Idaho, amazed by the breathtaking scenery and the beauty it has to offer. When she's not immersed in marketing, you can probably find her reading, watching the sunset, crafting, or collecting vinyl and books!

engagement & content specialist

Brynne Porter

Brynne recently graduated from BYU–Idaho with a bachelor’s degree in Graphic Design, emphasizing Branding and Identity. During her time there, she worked as a campus designer, collaborating with university departments and student organizations to create designs that informed, inspired, and united the campus community. This experience strengthened her ability to merge strategy with creativity, turning big-picture goals into visuals that connect with people. She’s especially passionate about branding and pattern design.

Her portfolio reflects her love for variety and storytelling, ranging from published magazine layouts to personal wedding invitation designs. Brynne brings an eye for detail and a heart for authenticity to every project, designing not just how they look, but how they feel to the people who experience them.

When Brynne isn’t designing, you’ll find her spending time with loved ones, exploring creative side projects, and finding new hobbies! For her, creativity isn’t just a career, it’s a lens for seeing the world and a way of connecting with it.

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