Challenge:
In preparation for the Coeur d’Alene Triathlon’s 40th anniversary, the event organizers aimed to boost local awareness, increase participation, and celebrate this milestone with a strong turnout. While the triathlon had a dedicated base of returning participants, the organizers wanted to engage a broader audience and highlight the significance of the anniversary. This required both organic and paid marketing efforts to drive awareness and registrations.
Solution:
We worked with the Coeur d’Alene Triathlon team to develop a tailored marketing strategy that combined organic social media efforts with targeted ad campaigns. Our approach included:
- Social Media Strategy:
We crafted an organic social media plan focused on clear branding, utilizing real-life photos and videos from past triathlons. By showcasing the energy and excitement of previous events, we created engaging posts that resonated with the local community and potential participants. - User Engagement:
By leveraging stories from past participants and highlighting the personal achievement aspect of the triathlon, we created a deeper emotional connection with the audience. This resulted in significantly higher engagement on posts, with more comments, shares, and likes compared to previous years. - Targeted Ad Campaigns:
In addition to organic efforts, we launched targeted ad campaigns to raise awareness and drive registrations. These ads were optimized for link clicks, achieving cost-per-click rates between $0.11 and $0.20. The click-through rates were also highly effective, consistently above 6%, which indicated strong audience interest and interaction.
Results:
The combined organic and paid strategies successfully raised awareness for the Coeur d’Alene Triathlon’s 40th anniversary, resulting in increased participation and engagement. The event saw a higher number of registrations, and social media engagement significantly improved, contributing to the overall success of the event.
Conclusion:
By focusing on organic social media and targeted ads, the Coeur d’Alene Triathlon’s 40th anniversary became a highly successful event. The blend of visually engaging content and cost-effective ad campaigns helped raise awareness, increase user engagement, and drive registrations, proving the value of a well-rounded marketing strategy for large-scale events.
