Challenge:
When Inland OBGYN approached us, their owner had recently transitioned from being a provider at the practice to its owner. While they did not have an immediate need for more clients, they recognized the importance of maintaining a strong online presence and ensuring their marketing efforts remained up-to-date. This included social media management, website updates, and branding materials.
Solution:
We worked closely with Inland OBGYN to keep their brand modern, consistent, and engaging by implementing the following strategies:
- Social Media Management:
We managed their social channels, focusing on creating organic content that resonated with their audience. We created informative and community-focused posts, leveraging visual storytelling through graphics and reels. - Monthly Website Updates:
To keep their website fresh, we made regular edits, ensuring it stayed user-friendly, informative, and up to date with the latest services, announcements, and patient resources. - Graphic Design and Branding:
We handled the design of stationery and business cards, creating a cohesive brand image that extended to both digital and physical materials, reinforcing their professionalism and consistency.
Results:
In July, one of their reels went viral, accumulating over 221k views. As a direct result, Inland OBGYN gained 75 new followers, almost all of whom were local to the area. This increased engagement helped boost their visibility within the community, allowing the practice to remain top of mind for current and future patients.
Conclusion:
Inland OBGYN’s proactive approach to maintaining their online presence, even without the immediate need for new patients, has kept them competitive and relevant in their market. Through consistent website updates, social media management, and cohesive branding efforts, the practice continues to thrive and strengthen its connection with the local community.
